The Story Behind The Idea

Being an athlete was my whole life. After playing college hockey & graduating, I found CrossFit in 2016. The 5 years between graduation & CrossFit, I actually had no idea who I was; I’d lost my entire athlete identity simply because I got older and aged out of sports.

In 2017 I went to the CrossFit Games where the workout “Madison Triplet” introduced me first hand to the Strongman Sandbag. And I was hooked but couldn’t get myself to pull the trigger because of the shipping costs.

It wasn’t until January 2021 when I started listening to podcasts & reading self improvement books that I came up with the business idea and instantly decided to pull the trigger on it. I simply had to scratch my own itch. 

All I want to do is make equipment accessible & give everyone the opportunity to maintain their athletic identity.