The Story Behind The Idea

The idea behind my venture stems from a personal journey. Having dedicated my life to being an athlete, I experienced a significant shift after college hockey and found myself disconnected from my athletic identity. It wasn't until I discovered CrossFit in 2016 that I regained a sense of purpose. However, it was during the CrossFit Games in 2017, where I encountered the Strongman Sandbag in a workout called "Madison Triplet," that my passion was truly ignited.
It wasn't until January 2021, when I immersed myself in podcasts and self-improvement books, that I came up with the idea for my business. It was a moment of realization—I needed to address this problem for myself and others.
My sole objective is to ensure the accessibility of quality equipment and provide everyone with a chance to preserve their athletic identity.